eA Marketing - Glossary

affiliate directory

A categorized listing of affiliate programs.

Affiliate directories are a popular starting point for finding and comparing various merchant's programs. The individual networks also provide aggregated information for their programs, but lack the all-in-one overview of the directories.

Many of the directories provide simple text listings, but a few offer more advanced search capabilities. Other semi-common features include articles, newsletters, and forums. A few of the biggest sites could rightfully be called affiliate portals.

There are countless affiliate directories, but only a few differentiate themselves from the rest. Be careful of directories that are only interested in hyping programs that make a quick buck for the directory, but offer nothing of lasting value for your site. A good directory helps you find the programs that are best for your site and your visitors.

Synonyms: affiliate program directory, associate directory

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