eA Marketing - Glossary

B2B

Business that sells products or provides services to other businesses.

While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.

There has been a significant amount of hype given to the potential size of B2B markets--and how much bigger B2B will be than B2C. Despite the potential size, however, some B2B markets may be overcrowded, too.

Synonyms: business to business

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